Marketing Strategy & Brand Development

I specialize in crafting tailored marketing strategies and brand development plans that align with your business goals and drive measurable impact. My comprehensive approach ensures that every initiative I design is strategically sound and meticulously executed to foster growth and enhance brand equity.

snow in Reine Village, Lofoten Islands, Norway

Brand Positioning

Effective brand positioning is crucial in distinguishing your business from competitors. My proven strategies help define the unique space your brand occupies in the market, ensuring maximum customer relevance and competitive advantage. Through in-depth market research and customer insights, I create positioning strategies that resonate with your target audience and enhance brand perception.

Brand Architecture

A well-structured brand architecture simplifies your brand portfolio, reducing complexity and maximizing ROI. I design logical, strategic frameworks that clarify brand relationships, optimize brand extensions, and minimize overlap, ensuring each brand in your portfolio contributes to overall business success.

Curvy road and view of downtown at sunrise from Twin Peaks, in San Francisco, California.

Brand Extension and Naming

Expanding your brand into new categories can drive growth and enhance brand equity. I provide expert guidance on brand extension strategies, ensuring that new ventures align with your brand’s core values and market positioning. Additionally, my brand naming services combine strategic thinking with creative flair to develop memorable and legally viable names that stand out in a crowded marketplace.

Amazing view of Sao Paulo city from Ibirapuera Park. The Ibirapuera is one of Latin America largest city parks.

Brand Research and Activation

My brand research services employ both qualitative and quantitative methods to assess brand equity and identify opportunities for improvement. I use these insights to develop and activate comprehensive brand strategies that bring your brand to life across all touchpoints, from marketing materials to customer experiences.

“Products, like people, have personalities, and they can make or break them in the marketplace.”

David Ogilvy