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Global Strategic Marketing Consulting

 

Trust Through Clarity In High-Stakes Sectors

Backed by two decades of experience, we speak clearly, pinpoint your audience, and deliver messaging that inspires action.

  • Industry-Savvy Insight: Whether it's Aerospace, Oil & Gas, Healthcare, Tech we offer unparalleled understanding of key players.

  • Customer-First Messaging: No canned tactics. We dig into your audience’s motivations and craft messages that stick.

  • Authenticity, Not Guesswork: Finding your "Why" is fundamental to our approach, delivering straightforward strategies your industry trusts delivers the kinds of leads your teams need.

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Merger & Acquisition and Startup Marketing Strategy

What do potential acquirers and investors look for when investing? They need a story that moves them and will move your market. They want to see you collecting the right insights about your customers to indicate sound growth. Set the stage so investors can see your company's value and pay top dollar.

Full-Service PR and Media Relations

We craft compelling brand narratives and position your story with the right audience. From defining your brand identity and shaping targeted messaging to creating standout visuals and safeguarding your reputation; our expertise ensures you resonate deeply with your audience and leave a lasting impression.

Low-Hassle Digital Transformation

Ready to take your marketing operations into the future? Cross-departmentally adopting advanced technologies and automations can lead to new products and services and yield increased revenue. Our approach is simple: hard work and implementation of best-practices upfront, and and ongoing optimization for sustained growth.

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Our Solutions

At Henna Haroon & Associates, we help businesses get clear on who they are, set up the systems they need, and run smarter marketing that leads to real growth.

Positioning & Identity

Ideal for: Founders, marketing leads, or companies post-M&A

Positioning & Identity

We help you uncover your core narrative and express it across your visual identity, messaging, and communications.

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Growth Infrastructure

Ideal for: Growth-stage startups, SaaS platforms, and private equity portfolios

Growth Infrastructure

We design and implement infrastructure that connects your CRM, automation, website, and reporting into one streamlined engine.

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Marketing Operations

Ideal for: Fast-moving in-house teams needing reliable execution

Marketing Operations

We act as your extended marketing team, managing execution across all platforms.

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Go-to-Market Strategy

Ideal for: Product teams, private equity firms, and fast-scaling startups

Go-to-Market Strategy

We ensure you launch with clear positioning, a tight message, and a fully coordinated plan across channels.

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Executive Advisory

Ideal for: CEOs, founders, and investment partners

Executive Advisory

We offer on-demand CMO-level guidance to help you navigate inflection points, investor conversations, and growth planning.

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FlightAware Collins Aerospace ChampionX Tech Experts

A Data-Informed and Human-Driven Approach

Data alone won’t cut it. Neither will empty promises. We blend the latest technology with real-world expertise to deliver results:

  • CRM Done Right: Clean integrations, scalable platforms, and actionable insights.

  • Automation That Actually Works: Smart use of AI, customer-first best practices, no pointless complexity.

  • Real Human Insight: Strategies shaped by genuine relationships and proven experience.

  • Future-Proof Thinking: Always two steps ahead, setting rather than chasing trends.

Bottom line: We deliver smart decisions, compelling messaging, and measurable outcomes.

 
Doing a Marketing Audit

What People Say About Us

How we've helped businesses in the aviation industry grow and differentiate their brand in a crowded market.

matt davis
"Henna brings bold and transformative marketing ideas to every project she's a part of, and knows how to lead a team that can execute and deliver on them."
Matt Davis
President and GM at FlightAware
brittany lemme
"Henna is one of the most talented individuals I have worked with. She works incredibly hard and produces tangible results that ultimately drive company growth and consumer engagement."
Brittany Lemme
Director of Product at Collins Aerospace
paul gibson
"At FlightAware she built a powerful marketing organisation that delivered impressive results. Henna is full of energy and ideas, but she is also very willing to listen to others and adjusts her approach where needed to get things done."
Paul Gibson
Vice President of Product at FlightAware
Dre Feeney
"Henna's foresight in integrating data visualization into FlightAware's marketing strategy revolutionized our approach and propelled the entire organization forward."
Dre Feeney
Director of Global Client Solutions, Data & AI Literacy at The Data Lodge

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