Customer & Competitor Intelligence

Data-driven market positioning to outmaneuver competitors and own your market's segment.

Ideal for [SaaS companies entering new verticals], [manufacturers facing price erosion], [MRO service buyer journey mapping], [aerospace tech firm running differentiation audits], [PE-backed portfolios preparing for exit]

What Defines Your Competitive Advantage

Buyer Insights

  • Customer decision-making and pain point assessment
  • Purchase journey and sales cycle mapping
  • CRM behavioral segmentation and lead scoring

Competitor Positioning

  • Share of voice analysis (SEO, PR, content)
  • Pricing + messaging gap assessment

Market Opportunities

  • Current vs. desired perception analysis
  • Whitespace opportunity matrix
  • Battlecard-aligned sales enablement
parallax image

Why It Works

CRM-integrated: Syncs with HubSpot and other systems for real-time scoring.

B2B-optimized: Built for $50K+ ACV sales cycles.

Closed-loop reporting: Ties analysis to pipeline velocity.

Why This Matters to You

Without competitive intelligence, you're:

  • Guessing your buyers' needs and wasting budget on messaging that doesn't convert.
  • Leaving money on the table as your competitors control conversations you should own.
  • Flying blind in negotiations and lacking data to command premium pricing.

It's time for you to:

  • Close deals faster using validated competitive differentiators.
  • Allocate resources smarter by focusing only on what drives conversions.
  • Own your market and secure your position before competitors do.
parallax image

Ready to Outthink Competitors and Outserve Customers?


Your edge begins with intelligence. We reveal exactly what customers want and where competitors fall short so you can own your market and maximize margins.

parallax image

Subscribe to Our Newsletter

Monthly marketing insights across industries.